Auburn hair is back in fashion

American model and actress Barbie Ferreira is among the stars who dyed their hair red (Barbie Ferreira/Instagram)

American model and actress Barbie Ferreira is among the stars who dyed their hair red (Barbie Ferreira/Instagram)

Guys, guys, copper is back…again!

The ombre became popular in March when a slew of celebrities suddenly appeared to be sporting auburn locks, almost as if it was some sort of coordinated effort. For example, Kendall Jenner sent a WhatsApp group message to all the fashion girls, saying, “We go red at dawn.

And now, months later, the trend seems to be getting a second wind.

Just yesterday, Derry Girls and Bridgerton actress Nicola Coughlan debuted her new peachy hair look, inspired by the spooky season and directed by colorist Jason Horgan.

Last week, Hailey Bieber gifted us with a pre-Halloween Instagram post in which the model sported crimson locks with choppy front bangs. The hair was almost definitely a wig, considering she implied it was for Halloween. She’s also been spotted more recently with her usual brown tresses – but still, Hailey Bieber thinks it’s trendy, so it’s trendy.

“There’s definitely another big spike going on right now,” says Kira Hellsten, stylist and colorist at Bleach London. “It’s been very popular with customers since the end of the summer. With the change in weather, people wanted to warm up and sink in – they just wanted summer to be over.

Model Hailey Bieber rocked a red bun in her pre-Halloween snaps (Hailey Bieber/Instagram)

Model Hailey Bieber rocked a red bun in her pre-Halloween snaps (Hailey Bieber/Instagram)

But this isn’t the first copper rodeo this year. The redhead look already made waves as early as January, when American actress Zendaya showed up to the Euphoria season 2 premiere in a Beetlejuice-style Valentino dress, with red hair to match.

Next is the mother of all trend setters, Jenner, who debuted her copper hair at Milan Fashion Week in late February. And if you’ve seen the latest season of The Kardashians, you’ll know the model went to great lengths to hide her hair until she arrived at fashion week. She practically broke the internet after being chatted on an Italian balcony showing off her red locks.

A brown-haired Hailey Bieber with a red-haired Kendall Jenner in April 2022. The model kept the look for a few months after debuting at Milan Fashion Week (Kendall Jenner/Instagram)

A brown-haired Hailey Bieber with a red-haired Kendall Jenner in April 2022. The model kept the look for a few months after debuting at Milan Fashion Week (Kendall Jenner/Instagram)

Then, of course, the rest of the Euphoria clan arrived. Zendaya’s auburn look was quickly emulated by co-stars Sydney Sweeney and Barbie Ferreira in early March, solidifying the hairstyle as a true mega-trend.

But that was then and this is now, why are we seeing a resurgence so soon after the trend first reappeared? Are trend cycles really this quickly now?

Colorist Hellsten says it wasn’t a trend that died and came back to life, but rather that it simply hibernated through the summer. “We had a few lighter orange gingers over the summer, but not nearly as much as I see now,” she says.

Hellsten says the difference between ginger’s popularity in March and now is also down to the depth of color. “The last few months have been very important for auburn, as the brighter gingers were more popular at the start of the year,” she says. So basically there’s a spring ginger (spring-ger?) and a winter ginger, and what we’re seeing now is a heavy dose of winter ginger.

Natural redhead Sadie Sink shot to fame for her role as Max in Stranger Things (Getty Images,)

Natural redhead Sadie Sink shot to fame for her role as Max in Stranger Things (Getty Images,)

“[I’m not seeing] brighter ginger or brighter copper tones at the moment, but deeper tones – there’s more brown involved and they have a warmth to them,” says Hellsten. She names her own winter ginger inspirations like Max Mayfield from Netflix’s Stranger Things and Gigi Hadid during her brief redhead phase (first seen at the 2021 Met Gala).

If you want to dip your toe in the copper pond, Hellsten suggests going to a barber shop, like Bleach, and be extra careful with your credentials. “Remember there are so many different options with ginger, and it might be more red than you think – unless you specifically ask for the brown side.”

It can be done at home, but with care. “It’s one of the safest bets,” says Hellsten, “because you don’t have to lift your hair as much as you would for a bright color or light pinks, for example. But if you want it to look really professional, like that high end look, do it in a salon.

Part of the reason the copper revival refuses to die down is that it suits everyone, even those you’d never placed with red hair before (like perma-blonde Sydney Sweeney or loyal brunette Kendall Jenner).

“Anyone can make copper,” Hellsten reasons. “Consult a professional first to know what you are doing.”

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