Drake and 21 Savage face legal issues after using fakes vogue covers to promote their album.
The rappers released a joint project titled His loss Friday (November 4). As part of their promotional campaign to build buzz for the release, the two artists posted mock images of themselves on the cover of the fashion magazine.
“Me and my brother on newsstands tomorrow!!!” reads the caption on their collaborative Instagram post, uploaded on October 30.
He continues: “Thank you @voguemagazine and Anna Wintour for the love and support for this historic moment.”
However, Vogue’s publishing company, Condé Nast, accused the couple of using the magazine to advertise their music without their permission.
In documents filed in Manhattan federal court Monday, Nov. 7, the complaint reads: “This is all false. And none of this was authorized by Condé Nast.
According ReutersCondé Nast claimed that the defendants also created a counterfeit issue of Vogue distributed in major metropolitan areas, accompanied by posters whose layout mimicked that of Vogue.
As a result, Condé Nast claims the stunt caused “unmistakable” confusion among the public.
The Independent has reached out to a representative of 21 Savage for comment. A representative for Drake declined to comment.
In addition to the fake covers, the artists’ unusual press tour also included a teaser for a fake NPR Tiny Desk concert.
The advertising campaign also included a fake interview with Howard Stern and a fake performance on Saturday Night Live with Michael B Jordan as host.
Since the album’s release, much of the discussion has focused on lines rapped by Drake in the track “Circo Loco”, which have been interpreted to be about artist Megan Thee Stallion.
The “Nice for What” rapper performs the lines, “That bitch lies about getting shot but she still a stud / She don’t even get the joke but she still smiles.”
Megan Thee Stallion responded on Twitter, condemning the artists for allegedly referencing her 2020 shoot.
“Stop using my shots for fucking nigger asses!” she tweeted.
“Since when is it cool to joke about women getting shot! You n****s mostly RAP N****S ARE LAME! Ready to boycott shoes and clothes, but the dog goes after a black woman when she says one of your homies abused her.