Elon Musk “kills” new official verified labels on Twitter

Elon Musk has rolled back Twitter’s latest verification approach – offering gray ticks and an “official” label to high profile accounts – just hours after it began rolling out on the platform.

This comes as the platform prepares to start allowing any user to register for their blue-tick verification badge by signing up for the company’s Twitter Blue subscription service and paying a monthly fee.

In response to concerns it would make it harder to identify genuine accounts on the site, as Blue followers won’t be required to verify who they are, Twitter announced it was adding a second “official” badge to select accounts. in order to distinguish Blue. subscribers among those that the platform has verified as official.

Some industry commentators have argued that the new double check process will only confuse the system.

The Twitter CEO appeared to listen to the criticism, backtracking just hours after the new official gray badge began appearing on a number of high-profile accounts, including those of major news outlets and public figures.

Responding to a post about the new official badges disappearing, Mr Musk tweeted: “I killed it.”

He added in another tweet that Twitter will continue to do “lots of stupid things” in the coming months.

“Please note that Twitter will be doing a lot of stupid things in the coming months,” he said.

“We will keep what works and change what doesn’t.”

Changes to the verification system have been at the heart of Elon Musk’s plans since the billionaire completed his takeover of the site last month.

Musk said opening up the verification process to more people would help democratize Twitter and reduce spam and bot accounts on the site.

However, critics have argued that charging people to get a blue badge and the other benefits that come with it – including verified answers appearing more prominently – will only help those who are able to pay for it. that and not genuine users of the platform as a whole.

The introduction of the eight US dollar (£7) monthly fee for Twitter Blue is also part of Musk’s efforts to create new revenue streams for Twitter.

The platform currently relies almost entirely on advertising money – a revenue stream that is already shrinking due to the global economic downturn.

There have also been reports that advertisers could pull out of the site if Musk goes through with some of his other controversial plans for Twitter, including allowing banned accounts such as Donald Trump’s to return.

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