From Apple AirPods and Squishmallows to “Encanto” toys, here are some of the most anticipated gifts this holiday season, according to Adobe

black friday

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  • Online holiday sales in 2022 are expected to generate $209 billion, according to Adobe.

  • Discounts on electronics and toys are set to reach all-time highs.

  • Adobe predicts that Apple products, Disney toys and EA Sports video games will soar.

U.S. holiday online sales are expected to reach more than $209 billion this year, according to Adobe’s online shopping forecast for the 2022 holiday season.

Forecasts predict shoppers will spend 2.5% more this year than the 2021 holiday shopping season. Thanksgiving and Cyber ​​Monday – as retailers grapple with oversupply and a slowing consumer spending environment.

“The shape of the holiday season will be different this year, with discounts early in October,” Patrick Brown, vice president of growth and insights marketing at Adobe, said in a statement. “Consumers have already spent more than $590 billion online this year, highlighting the resilience of e-commerce demand.”

Here are the toys, gaming devices, games and other gifts that Adobe says will be the most popular items this holiday season.


Encanto the Madrigal family

Disney’s “Encanto”Animation Walt Disney

Disney’s “Encanto” toys

The 2021 hit Disney film, “Encanto,” told the magical story of a family in Colombia with a fantastic cast of characters with unique powers. Fans of main character Mirabel and her family can participate in the magic through costume sets and wigs, plush dolls, sound books and musical figurines.

Got2Glow Fairy Seeker

A favorite among fantasy-loving kids, this portable toy lets kids find fairies and watch magical light shows with the Got2Glow Fairy Finder. There is a Find My Fairy mobile app and secret codes to unlock new fairies that are released throughout the year.

Mini brands

Beloved toys from popular brands like Disney, Rubik’s and Crayola can now be found in miniature form inside mysterious capsules. There are over 60 mini toys, including several super rare toys, to collect and play.


Stuffed animals come in all sizes, shapes and colors and are expected to become popular again this holiday season. The brand even recently introduced new Halloween-themed Squishmallows like Dante, Cam the Cat, and Emily the Bat.

LOL surprise dolls

From the makers of Bratz dolls, LOL Dolls (LOL stands for “Little Outrageous Littles”) enters its sixth holiday season and features dolls accompanied by new accessories including clothes, shoes, accessories and even pets.

bluey toys

Based on the popular TV show “Bluey”, the puppy character comes in toys like talking plush and mini action figures. There is also an assortment of Bluey accessory sets, including puzzle and board games, family packs and interactive playbooks.


“CoComelon” is an American show featuring modern versions of traditional children’s nursery rhymes. Kids can sing and dance with the popular interactive learning JJ doll, CoComelon musical basket, number and letter bus and even a singing electric toothbrush.

Gaming devices

Xbox Series S (left) and Xbox Series X

Xbox Series S (left) and Xbox Series XXbox

Nintendo Switch OLED

The newest member of the Nintendo family, the Nintendo Switch OLED features a seven-inch OLED (organic light-emitting diode) display, 64GB of internal storage, a docking station with a wired LAN port for TV, enhanced sound and an adjustable stand for easy viewing.

Whether it’s worth upgrading your current Switch and paying around $50 more (at $349 vs $299 on average) will ultimately depend on the gamer, as the screen is the same size as the gen previous and there are no 4K capabilities.

PlayStation 5

The PlayStation 5 console features lightning-fast loading with multiplayer support for haptic feedback, adaptive triggers and 3D audio technology to support a whole new generation of PlayStation games.

After struggling to keep up with demand in recent years, Sony plans to produce more PlayStation 5 consoles this year with 400% more shipments to the United States, according to video game media IGN.

Xbox series X

The Xbox Series X is the fastest and most powerful Xbox yet, according to Microsoft. The 16GB console includes updated software for faster, more streamlined gameplay and reduced load times. Xbox Series X enables 4K gaming at up to 120 frames per second, 12 teraflops of processing power, and advanced 3D spatial audio.


NHL 23 video game cover

NHL 23NHL Public Relations

Monitor 2

Overwatch 2 is a team-based first-person shooter released in 2022 as a sequel to the 2016 game developed by Blizzard Entertainment. The premise of Overwatch 2 is based on the future and players are challenged with brawls and matches on the battlefield. The game can be played on Playstation 4 and 5, Nintendo Switch, Xbox One, Xbox Series S and X and Microsoft Windows.

Pokémon Scarlet/Purple

Developed for the Nintendo Switch and released earlier this year, Pokémon Scarlet and Pokémon Violet are the first open-world role-playing games in the Pokémon series. Pokémon Scarlet and Violet have a few key differences but will be largely identical games, in terms of how they play, setting and story, according to entertainment website GamesRadar.

NHL 23

The ice hockey simulation video game was developed by EA Vancouver and will be the 32nd installment in the NHL video game series. For the first time ever, cross-platform matchmaking is coming to NHL 23, and players from same-generation consoles can compete against each other. The game is available for pre-order on PlayStation and Xbox.

Call of Duty: Modern Warfare 2

Released on October 28, the first-person shooter will be the 19th Call of Duty in the game series and will involve players fighting in a global conflict alongside the operators of Task Force 141. Call of Duty: Modern Warfare II will be available on PlayStation 4 and 5, Xbox One and Microsoft Windows.


An iPhone, an Apple Watch and a pair of AirPods.

iPhone, Apple Watch and pair of AirPods.Apple

Dyson Airwrap Styler

The Dyson Airwrap Styler is designed to curl, shape and hide flyaways, without using extreme heat. The hairstylist relies on Enhanced Coanda airflow, which uses aerodynamic technology to dry hair faster. Dyson has attachments for different hair lengths and textures.

Celebrity hairstylist Erinn Courtney told Vogue that the styler “gives the most bouncy curls and waves with so much body” and that she has “never experienced any heat damage using this iron”. The Airwrap Styler is available in the colors Vinca blue and Rosé.

Apple Watch Series 8/Ultra

The new Apple Watch Series 8 is available in eight different colors, with a 41 millimeter or 45 millimeter case. Meanwhile, the Apple Ultra Watch is protected by a 49 millimeter titanium case and has water resistance of up to 100 meters (meaning it could be used for recreational scuba diving ). Both watches have always-on Retina displays, EKG apps, and heart rate notifications. The Apple Ultra also features an 86-decibel siren to draw attention.

AirPods Max/Pro

AirPods Max and Pro are two different generations of Apple AirPods. The AirPods Max headphones have custom spatial sound with active noise cancellation and transparency mode. The Max has a listening time of up to 20 hours on a single charge. The AirPods Pro are the second generation of the earphone family. They are sweat and water resistant and have a listening time of up to six hours on a single charge.

Stanley cups

The stainless steel tumblers feature double-walled vacuum insulation and lid technology that makes the perfect thirst quencher for travel, workouts and day trips. The tumbler, available in different sizes and colors, can keep drinks hot for seven hours, cold for 11 hours and ice cold for two days.

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