Nothing suggests that room 311 should be any different from the others at One Hundred Shoreditch, the newest hotel from the group behind South Bank’s shipping containers.
Enter and the trick – or should it be a treat – is revealed.
Armed with props and accessories from some of Britain’s coolest manufacturers, the space has been temporarily transformed into an ‘Accidentally Wes Anderson’ tribute.
Striped and checkered textiles from Dorset-based Nordic brand Projekti Tyyny sit alongside colorful handmade ceramics and glassware from London-based company Tableware.
Pull back the curtains for its most whimsical moment – a fluffy cloud hanging overhead and a yellow telescope pointed at the Shoreditch cityscape below.
It’s a clever attempt to cultivate a look instantly familiar to fans of the American director, whose biggest screen hits include The Grand Budapest Hotel and Moonrise Kingdom.
Its distinctive “know it when you see it” aesthetic frames a precise blend of sugary hues, retro fonts, and nostalgic tech with a healthy dose of symmetry.
When New Yorker Wally Koval started spotting Wes Anderson-style vignettes in the wild – think of a well-dressed Japanese train conductor leaning out of a window or an old hotel on a hairpin bend in the Alps Swiss – he could hardly have predicted that his efforts to document them would spark a galloping photographic movement.
Five years later, the Instagram account created as a personal travel list for him and his wife Amanda has snowballed to 1.6 million subscribers and spawned a 2020 New York Times Bestseller coffee table book with a preface by the man himself.
Today, strangers around the world submit their own images to the Kovals, who have dubbed members of this unlikely community “Adventurers.”
Makeover is a snap celebration and you’ll miss it new Accidentally Wes Anderson Postcards book (Laurence King; £11.99), with the yellow telescope a nod to its cover photo.
A free exhibition, curated by Hackney gallery The Old Bank Vault, features a succinct edition of the book’s prints in a space adjacent to the hotel, from the dusty pink grain silos of an Ohio chocolate factory to a sign pointing to a camel ride in Israel.
On November 2, The Old Bank Vault founder, Sim Takhar, will sit down with Wally Koval, who will answer questions from the audience and sign copies of the new book.
A stay in the Accidentally Wes Anderson room costs £300 a night, until November 9, with all proceeds going to domestic violence charity Refuge.
Wes Anderson movies to watch for inner inspiration
The Royal Tenenbaums
The neo-Flemish style mansion, built at the end of the 19th century, has as much presence as any actor in this tale of an eccentric New York family released in 2001. The now iconic design was produced by the Scalamandré textile brand in the 1940s and is still available today.
Aquatic Life with Steve Zissou
Only Anderson could make life on a submarine inspiring. The red beanies of this 2004 movie may be a mainstay of hipster Halloween costumes everywhere, but it’s the misfit oceanography crew’s 70s-tinged house that will grab the attention of design lovers.
The Grand Budapest Hotel
It’s perhaps fitting that pastries are key to the plot of this 2014 commercial success, as the eponymous Alpine Hotel is a confection in its own right. While the pink exterior is clearly a model – it’s all part of the storybook style – the opulent interior was created within Görlitzer Warenhaus, an abandoned Art Deco apartment store in Germany.