Given its reputation for creating fun, adult party hotels, it’s surprising that the W Hotel Group waited until 2020 to open its first outpost in Ibiza. Even more surprising is the hotel’s low-key location in the sleepy town of Santa Eulalia, where it’s only the second luxury hotel to set up shop. The chain’s particular brand of beachy boho-chic translates well to the White Isle, however, and this unassuming, foodie asshole is undoubtedly bound for success.
Where is he?
Just 25 minutes drive from Ibiza town and 22 minutes from the airport, the hotel is well located on the seafront of Santa Eulalia, the island’s third largest town. Known for its laid-back vibe, Santa Eulalia has a marina, good shopping, popular beaches and a seafront promenade full of restaurants and bars.
Designed by Dutch design studio Baranowitz + Kronenberg, the interiors mix a kaleidoscope of brilliant blues and sunset hues inspired by the sands and the Balearic Sea. The V-shaped building and triangular pool face the sea, with colorful umbrellas hanging above windows designed to resemble ships’ sails. The Wet Deck, or pool area, is the focal point of the entire building. Lined with palm trees and blue deckchairs with white awnings, the glamorous space is relaxed and gently animated, the service attentive and smiling.
Interiors mix bright whites and minimalist grays with splatter-painted walls and colorful fabrics. Neon Aztec-print throw pillows rest on gray sofas, coffee tables are covered in yellow and orange Formica, and geometric circular mandalas — typical of Hindu and Buddhist art — line the ceiling. The overall effect is beachy, if a bit 90s.
Food and drink
The hotel’s main restaurant, La Llama, is the breakfast venue, where a hearty and truly exceptional buffet is complemented by a la carte eggs. By night, it’s a steakhouse serving premium seafood, pasta, and cuts of meat.
For daytime dining, an excellent poolside menu is served on the Wet Deck (main pool area), with everything from salads and burgers to sushi and club sandwiches brought to your sunbed. The same menu is served on the adults-only rooftop terrace and at the poolside Glow Bar.
For a healthy lunch option, the hotel has an outdoor vegan cafe on the main waterfront which serves an excellent range of vegan burgers, smoothies and wraps which are popular with members of the public walking around .
The hotel’s main lounge is designed in a dramatic amphitheater style, with seat cushions and small tables on each step that provide a fun extension of the bar.
All 109 rooms and 53 suites, spread over four floors, come with smart TVs, Marshall Bluetooth speakers, Nespresso machines, and comfy Frette linens.
Room sizes vary considerably by category, of which there are 14. If you plan to stay for two and for more than one night, it is definitely worth considering a category above the entrance of “Cosy” range, which very much lives up to their name. The brightly colored flower-power-meet-Jackson-Pollock decor of my Cozy room (which works well enough in larger suites) felt somewhat claustrophobic in a 21m² space, the only respite from which was a tiny box with a balcony overlooking a car park. The shower and toilet were located in a damp, windowless room with a heavy metal door. For the £350 night you’ll pay for a Cozy room in high season, there are certainly more bright and spacious options on the island.
If you can spare a few hundred pounds more per night (which of course not everyone can), the ‘Fantastic’ and ‘Wonderful’ suites are another story. They all have good storage space, indoor and outdoor seating areas and large terraced balconies with central pool views and side sea views. The Wow Suite can accommodate up to three people and occupies the entire top floor. For around £1,500 a night you get two terraces, an outdoor dining table and a spacious bathroom with a bath.
Beware, the hotel plays loud music by the pool and in the bars almost 24 hours a day, so if you are looking for a quiet retreat from the island’s busy nightlife, this may not be the place the place for you. If you’re ok with the daytime buzz but want peace and quiet at night, ask for a room across the property from the hotel’s nightclub.
For those who come to party, the hotel’s nightclub operates throughout the season and features a roster of DJs and live performers.
The underground spa is the perfect place to unwind after the party. There’s a nail bar, six treatment rooms, and a Zen relaxation area, and the talented therapists offer some of the best deep-tissue massages on the island. There’s also a graffiti-covered basement gym with all the latest Technogym equipment.
Separated from the beach by the tree-lined promenade, the hotel doesn’t have beach access as such, but guests can use the loungers in front of the adjacent Chiringuito Blue restaurant.
Rooms start at £268 per night. The hotel is open from April to October. marriott.co.uk/w-ibiza