Skims to Receive Top Innovation Award at CFDA Fashion Awards 2022, Presented by Amazon Fashion – WWD

Skims will receive the top Innovation Award presented by Amazon Fashion at the 2022 CFDA Fashion Awards.

The Innovation Award recognizes a fashion visionary, at the forefront of technology and innovation in brand/marketing strategy, social media, customer engagement, performance or product development, that shapes the way customers buy fashion.

Skims Co-Founder and Creative Director Kim Kardashian, Co-Founder and Managing Director Jens Grede and Founding Partner and Chief Product Officer Emma Grede will accept the award at this year’s CFDA Fashion Awards on November 7 at Cipriani South Street in Casa Cipriani in Manhattan, New York.

Founded in 2019, Skims offers underwear, loungewear and shapewear. In a story last spring about the company’s pilot program of a two-hour delivery in Southern California, Kardashian told WWD, “Innovation has been so important to me since the day we first launched Skims. Every way we advance the brand is based on the needs of our community.

The company continues to innovate, expand its selection and introduce accessible price categories, seeking to connect with women of all ages, sizes and backgrounds.

Last January, Skims revealed that it had raised $240 million in a Series B funding round, led by Lone Pine Capital, bringing the brand’s valuation at the time to $3.2 billion. . D1 Capital was also an investor in this round, along with existing backers Thrive Capital, Imaginary Ventures and Alliance Consumer Growth, as noted. The additional capital was intended to innovate in new categories, open physical Skims stores and expand overseas.

“Fashion relies on true visionaries to push boundaries and propel our industry forward,” said CFDA CEO Steven Kolb. “Along with Skims, Kim, Emma and Jens pioneered new technology in the process of reinventing the concept of solution-oriented shapewear. Together with Amazon Fashion, our CFDA Fashion Awards partner, who is a continuous innovator on behalf of its customers, the CFDA is extremely proud to honor Skims with the first prize for innovation.

Muge Erdirik Dogan, President of Amazon Fashion, said, “The Innovation Award is an opportunity for Amazon Fashion to honor visionaries who have helped evolve the industry and shape the way customers shop. of fashion.

“This year, we are thrilled to not only unveil our new innovation award with the CFDA, but also to present the award to Skims. Similar to how we work at Amazon Fashion, Skims works backwards from customers’ latent needs to innovate on their behalf and deliver the solutions they seek, to make shopping easier and more enjoyable. We look forward to this year’s CFDA Fashion Awards and continue our joint mission with the CFDA to champion American talent.

In a joint statement from Skims, the partners said, “Skims is thrilled to be recognized as the inaugural recipient of the Innovation Award presented by Amazon Fashion. Thank you CFDA and Amazon Fashion for recognizing our efforts in the industry as we continue to innovate to find solutions for all customers.

To mark the CFDA’s 60th anniversary, the awards will be co-hosted by CFDA members Joseph Altuzarra, Gabriela Hearst, Aurora James, Lazaro Hernandez and Jack McCollough.

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