Steam games could see a huge price increase in many SEA countries, including Malaysia

Prices on Steam may increase due to changes to its price recommendation tool for developers and publishers.  (Photo: Valve)

Prices on Steam may increase due to changes to its price recommendation tool for developers and publishers. (Photo: Valve)

Valve Software, the makers of digital video game distribution service Steam, has introduced changes to Steam’s regional price recommendation system, and it could have a huge impact on game prices in several South Asian countries. -East.

These include Malaysia, the Philippines, Indonesia, Thailand and Vietnam, although Singapore is not affected.

Valve shared these recent changes in a post on its platform and posted a video on YouTube to explain the changes to the tool.

The post mentions that the tool was designed as a “guide for developers who may not have the time or resources” to compare and contrast the 39 currencies supported by Steam.

The tool has been updated to “make significant changes” so that these prices and conversions “stay current”.

According to Valve, the price increase is based on several dynamic factors that vary from region to region.

“Rather than simply tying prices to exchange rates, our price suggestion process digs deeper into the details of what gamers are paying for the goods and services in their lives,” Valve said in its statement.

These factors include “purchasing power parity and consumer price indices” to help compare prices between regions with various economic sectors.

Users who have gained access to the tool will also be able to regulate the time of price change and check for price errors.

“For example, if you accidentally typed in a price of €500 when the rest of your currency prices are closer to €5,” he further explains.

That seems pretty reasonable with currency fluctuation and inflation rates varying from country to country. However, the Twitter user SteamDB shared an example based on the tool’s recommendations that alarmed many Steam users.

Calculations based on a price of US$59.99 showed different price increases, with the lowest increase being 3% for Japan and South Korea and the highest price increase of 485% for the Argentina region.

Southeast Asian countries have also been affected.

According to the table, prices could increase by 80% in Indonesia, 40% in Malaysia, 37% in the Philippines, 57% in Thailand and 47% in Vietnam.

The regions with the greatest potential price increase were Turkey and Argentina, where region switching is more prevalent. Region swapping happens when people use VPNs to buy Steam games in other countries where the prices are lower.

In the past, some developers have taken action against region swapping, such as Motion Twin, which raised the price of Dead Cells in Argentina and Turkey.

The only regions where price recommendations have not been adjusted are Kuwait, Israel, Costa Rica, Singapore, United Arab Emirates and the United States.

To be clear, this does not mean that the prices of all games on the platform will increase.

The price increase chart is solely based on Steam’s recommendations to developers and publishers. The final price will depend on the developers and publishers.

However, it might be fair to assume that several indie developers and newcomers to the industry who don’t have the resources to figure it all out would use the tool to help them with the pricing of these games.

Anna is a freelance writer and photographer. She’s a gamer who loves RPGs and platformers, and she’s a League of Legends geek. She’s also a foodie who loves a good cup of black coffee.

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